Social media still a mystery for Canadian company directors

A majority of directors on the boards of Canada’s largest companies say they do not know a lot about social media but expect it will be a significant issue for their boards in the next three to five years.

The survey of directors shows many are behind the curve on understanding social media trends, appearing to underestimate its current importance in business or arguing it is not important for industrial and resource companies. But it also finds a strong majority realize that social media is a critical development that requires their attention, and feel the benefits of social media outweigh the risks. Read more.

What Is Social Networking?

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will.  Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

  

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement.  The topics and interests are as varied and rich as the story of our universe.

When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, politics and alternative lifestyles. Read more.