A majority of directors on the boards of Canada’s largest
companies say they do not know a lot about social media but expect it will be a
significant issue for their boards in the next three to five years.
The survey of directors shows many are behind the curve on
understanding social media trends, appearing to underestimate its current
importance in business or arguing it is not important for industrial and
resource companies. But it also finds a strong majority realize that social
media is a critical development that requires their attention, and feel the
benefits of social media outweigh the risks. Read more.
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