Facebook, Inc. (FB), with more than a
billion users, is the most popular social networking service in the
world. As of June 2013, Facebook boasted 699 million daily active users
(DAUs) and 1.1 billion monthly active users (MAUs), who connect, share
and communicate with each other. Facebook users spent a total of 20
billion minutes each day on the website in June 2013, with each user
spending an average of 17 minutes daily.
Social media, like traditional media,
drives its business primarily from advertisements. About 88 to 100
million users access Facebook during prime time making it a primary
target of US advertisers with its high engagement levels. read more.
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