Monday, 14 October 2013

Facebook: Poised to Harness the Rise in Mobile Advertising


Facebook, Inc. (FB), with more than a billion users, is the most popular social networking service in the world. As of June 2013, Facebook boasted 699 million daily active users (DAUs) and 1.1 billion monthly active users (MAUs), who connect, share and communicate with each other. Facebook users spent a total of 20 billion minutes each day on the website in June 2013, with each user spending an average of 17 minutes daily.

Social media, like traditional media, drives its business primarily from advertisements. About 88 to 100 million users access Facebook during prime time making it a primary target of US advertisers with its high engagement levels. read more.

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