Social media still a mystery for Canadian company directors

A majority of directors on the boards of Canada’s largest companies say they do not know a lot about social media but expect it will be a significant issue for their boards in the next three to five years.

The survey of directors shows many are behind the curve on understanding social media trends, appearing to underestimate its current importance in business or arguing it is not important for industrial and resource companies. But it also finds a strong majority realize that social media is a critical development that requires their attention, and feel the benefits of social media outweigh the risks. Read more.

What Is Social Networking?

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will.  Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

  

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement.  The topics and interests are as varied and rich as the story of our universe.

When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, politics and alternative lifestyles. Read more.

  

Social Media Marketz is ready with its new service category of LinkedIn Marketing

Social Media Marketz has added exclusive LinkedIn marketing service to its existing range of offerings. The company deals with all aspects of marketing using the social media platforms, from creating strategies to executing campaigns. The results are measured by experts and campaigns are based upon in –depth market research.

With a thriving and strong competition in various industrial segments, there comes a need for companies to define a clear marketing strategy among its peer B2B group. They need to clearly communicate about their products and services so as to mark a unique position and maintain a cooperative relationship with competitors. LinkedIn, with its strong professional network, provides an effective platform to showcase strengths, connections and networks to receive good deals, projects or tenders.

LinkedIn offers various applications on its website and one need to get in touch with LinkedIn marketing services providers to make an effective LinkedIn promotional campaign. Read more.

Twitter IPO Ahead: Investors Go Long On Short Messages

With its initial public offering expected to launch in stock market trading Thursday, social networking phenomenon Twitter (TWTR) stands to make plenty of money from investors. But how will it make profits in the long term.

Many of the stocks in the Internet Content industry group are relying more heavily on mobile advertising than they have in the past, with varying results. Mobile-focused Twitter is the newest entrant to the hot group, ranked No. 5 of 197 that IBD tracks. The group is home to heavy hitters in Internet advertising, including Google (GOOG), Yahoo (YHOO) and Chinese search engine Baidu (BIDU), along with social networks LinkedIn (LNKD) and Facebook (FB). Read more.